Business
30 May, 2025
Ute buyback proposal
IF after six months buyers don’t like their Ineos Quartermaster, the company will buy it back, subject to use and vehicle condition.
Ineos Automotive Australia has launched its ‘Love It or Leave It’ refund campaign designed to get Aussie 4X4 enthusiasts behind the wheel of its recently launched Quartermaster range.
The initiative is unmatched in the category of specialised 4X4 vehicles in Australia, allowing Ineos Automotive to buy back the vehicle from customers in Australia if it fails to meet their expectations within a six-month period.
Ineos head of region Justin Hocevar said the bullish offer was proof of the brand’s confidence in its offering and commitment to demonstrating the vehicle’s potential, while acknowledging its newness on the market as it sought to take on the established players.
“We are heartened by the positive feedback regarding the Grenadier, and in particular, what the Quartermaster offers,” he said.
“Our customers tell us they have had exceptional experiences taking their vehicles straight off the showroom floor and into epic off-road adventures, towing, using for work, enjoying the Quartermaster’s full potential right out of the box.
“The durability and performance of the vehicle makes a significant statement when compared to other 4X4s available.
“As a scale-up brand we recognise that we’re combatting brand awareness and trust, to an almost David versus Goliath extent with engrained industry giants who have become a default choice, particularly in regional Australia. Our ‘Love It or Leave It’ offer embodies, not only our unwavering confidence in Quartermaster and the Grenadier vision, but it also demonstrates our steadfast commitment to building trust in our customers.
“By their nature, 4X4 enthusiasts like to challenge the status quo, yet for too long they’ve clicked their heels without the opportunity to own a vehicle that is built exactly for their specialised 4X4 interests.
“The Quartermaster is that vehicle. So, before opting for the default, we’re daring Aussies to do their research and put the Quartermaster to the test – trust us by buying it, taking it, off-road adventuring with it, and loving it ... and if they don’t, leave it.”
Developed and built alongside the Grenadier station wagon, the Quartermaster is a double cab ute that delivers the same uncompromising off-road capability and dependability as its stablemate with greater load-lugging versatility.
Powered by BMW 3.0-litre turbo-charged inline six-cylinder petrol and diesel engines and eight-speed ZF automatic transmission, the Quartermaster offers world class off-road ability, with 264mm of ground clearance, an 800mm wading depth and approach, breakover and departure angles unrivalled by any other series production pick-up.
With a payload of 907kg for the petrol variant (832kg for the diesel variant), the same 3500kg towing capacity as the Grenadier, and a wide range of accessories available, the Quartermaster is capable of carrying five people and their bulkiest of loads.
Available on Quartermaster ute and Quartermaster cab-chassis models, the ‘Love It or Leave It’ offer is now live, with more information available at
The local dealer is Westco Motors, phone: 4044 4121.
