General News
13 June, 2025
$1.5m to promote paradise
THE tourism promotion of the Douglas Shire has been secured with the shire council to fund Tourism Port Douglas Daintree (TPDD) to the tune of more than $1.5 million over the next three years.
The three-year agreement outlines continued financial support for TPDD to deliver destination marketing, visitor engagement and tourism development initiatives that align with the region’s strategic goals.
Mayor Lisa Scomazzon said the partnership with TPDD played a vital role in promoting the Douglas Shire as a world-class destination.
“Tourism is the lifeblood of our local economy and TPDD has been instrumental in showcasing the unique natural and cultural experiences our region offers,” she said.
“This funding ensures we continue to attract visitors, support local businesses, and grow sustainable tourism.
“(The) council is proud to back an organisation that not only promotes our region but also works closely with operators and stakeholders to deliver real outcomes.”
Cr Abigail Noli told May’s council meeting that TPDD did a “fantastic” job promoting the shire and she was “very happy with what they do”.
Cr Michael Rees said he was “so excited” about the future of TPDD.
He said the organisation did “great work” and “phenomenal people work there”.
Deputy mayor Roy Zammataro said the two biggest industries in the shire were cane and tourism.
He said unfortunately the cane industry was in demise, so it was critical the council fully support tourism.
Tourism Port Douglas Daintree Executive Officer Emma Tunnock described the new agreement ($513,000 a year) as a “strong vote of confidence in the work we do to market the destination and support the tourism industry”.
“It allows us to continue building momentum, target key markets, and ensure Port Douglas and the Daintree remain top of mind for travellers year-round,” she said.
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