Business
4 November, 2025
BMW leads way in luxury vehicle sales so far in 2025
BMW Australia has sold nearly 25,000 BMWs and Minis (24,585) from January to September 2025, marking a 10.2% increase compared with the same period in 2024, outperforming the overall auto industry’s 0.8% growth.
This makes it the leader in the premium segment, outperforming its closest competitor (Mercedes-Benz) by more than 3000 vehicles.
BMW Group Australia chief executive officer Vikram Pawah said the company’s results, not only secured its leadership position in the premium segment, but also highlighted the brand’s strong appeal in the Australian market.
“The achievements across both our BMW and Mini brands would not be possible without the trust of our customers and the dedication of our dealer network across the country,” he said.
“Their commitment and professionalism ensure our brands are represented to the highest standard.
“Together, they drive the success of our bands and reinforce why both new and loyal customers continue to choose BMW and Mini.”
The BMW X SUV range remains the cornerstone of the brand’s success, representing 70% of BMW sales year-to-date (Jan–Sept) with 9996 registrations. The top-selling models were led by the X1 with 3948 units, followed by the X3 (3629), X5 (2764), X2 (1679) and the 3 Series (1385).
The company says their 16 fully-electric variants across seven models – the largest range of any manufacturer in the country, with six variants priced below the luxury car tax – continued to gain traction, accounting for 20.4% of BMW’s total sales year-to-date.
The iX1 led the way with 1498 units sold, closely followed by the iX2 with 980 units. Plug-in hybrid electric vehicles (PHEVs) have also seen significant growth, with 1219 sales representing an increase of 272% compared with January–September 2024.
This momentum is largely driven by the new X3 xDrive30e, which has quickly become BMW’s best-selling PHEV, with 811 units sold year-to-date.
The company has also announced the return of the fully-electric i4 gran coupé later this year with a revised model strategy and increased levels of standard specification.
A sole variant will feature in the new line-up – the i4 eDrive35 – with the new offering carrying a range of updates, from styling elements to power electronics.
The enhanced i4 eDrive35 will be priced at $88,900, keeping it below the fuel-efficient vehicle luxury car tax threshold of $91,387.
